Do you have a passion for healthcare marketing and a knack for driving results?

Chord Specialty Dental Partners is seeking a driven and analytical Demand Generation Manager to join our marketing team. Reporting to the Senior Vice President of Marketing, this role will conceptualize, develop, and execute initiatives to attract new patients to our pediatric dental and orthodontic clinics. You will play a crucial role in driving patient demand, engagement, and retention.

• Develop and implement a comprehensive full-funnel demand generation strategy, encompassing multiple channels such as search engine optimization, paid media, social media, and traditional offline marketing.
• Collaborating with the SVP of Marketing, oversee the development and implementation of a full-funnel marketing analytics stack
• Continuously optimize campaigns based on performance data, adjusting strategies and messaging to improve return on investment (ROI) and drive cost-effective patient acquisition.
• Formulate a Growth Marketing strategy based on data insights to target patient personas effectively and allocating resources to high-impact channels
• Collaborate with the broader marketing team to ensure consistent brand messaging and alignment with overall marketing objectives.
• Leverage data and market research to understand patient demographics, needs, and preferences within the pediatric dental and orthodontic space across a broad geographic footprint.
• Manage and evaluate the performance of vendors and agencies involved in demand generation efforts.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in B2C demand generation, digital marketing or a related field, healthcare experience strongly preferred.
• Proven track record of developing and implementing successful marketing campaigns across various channels.
• Strong understanding of patient acquisition best practices within the healthcare industry.
• Excellent analytical and data-driven decision-making skills.
• Proficiency in data-driven decision-making and rapid iteration
• Experience with marketing automation tools and platforms a plus.
• Excellent communication, interpersonal, and relationship-building skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.

What We Offer

We believe that taking care of our employees and their families is paramount. That's why we offer a comprehensive benefits package designed to support you in every aspect of your life. Here’s what we provide:

• Medical and Vision Insurance: You're eligible starting the first month after you join.
• In-house Dental Coverage: Enjoy this benefit with $0 premium.
• 401(k) Plan with Company Match: We help you plan for your future with our matching program.
• Generous Paid Time Off and Holidays: Take the time you need to relax and recharge.
• Employee Referral Program: Earn rewards for bringing talented individuals to our team.
• Big savings, big perks: Enjoy exclusive discounts on everything from restaurants and travel to movies and more with our employee discount program.
• Pet Insurance: We understand the importance of furry family members too.
• Cutting-edge Technology and Training: We provide the tools and resources you need to excel in your role.
• Life and Disability Insurance Options: Protect yourself and your loved ones with our coverage options.

Who We Are

At Chord Specialty Dental Partners, our goal is for every employee to cultivate a fulfilling career. From serving patients in one of our many multi-specialty dental practices to serving our Home Office based out of Nashville, TN- we have something for everyone. We’re always looking for talented, driven individuals who have a desire to make an impact. 

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